... tailored to each audience. Yesterday's vision is still, more and more reality, reported the Wall Street Journal. Given the fact that television continues to lose viewers to the Internet and thus advertising revenue, broadcasters are now looking for ways to customize displays. They need data on the preferences and interests of the audience. This they get - in the U.S. - for example, insurance companies and pharmaceutical manufacturers data they combine with their own statistics and compile profiles for advertising. The results were astounding.
Comment: This message has been put together exclusively for you - based on the data we have obtained information about your behavior. We know that you are interested in this, even if this development does not unbending as pleasing feel. If you can tap with a different name again to the internet and access our Journalyse, you will notice that there might be something else, something that is conditioned to your alias profile.
Journalyse Source: Wall Street Journal, 07/03/2011: TV's Next Wave: Tuning In to You
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